Less admin. More baking.

Never lose a cake order in your chats again.

“Hi! Are you free Saturday?” always lands with three cakes in the oven. SweetMargins writes up the order, tells you what to charge, keeps track of the deposit and reminds you before it's due.

Start free, no card neededSee if you're undercharging
Coconut cream tarts with a cherry on top, fresh from the oven

Your phone

The baking is the easy part.

It's everything around it that eats your evenings, and quietly eats your profit. Try your own price on a dozen tarts:

Coconut cream tartsa dozen

Ingredients
$12.40
Box & liners
$1.10
Your time (1½ hrs)
$22.50
Oven & extras
$2.52
Really costs you$3.21 each
$

You lose $8.52 on every dozen.

What to charge
  • Working out what to charge, and hoping you got it right
  • Scrolling back through chats for a date, a flavour or an allergy
  • Checking the cupboard before every shop
  • Remembering who paid the deposit and who still owes you
  • Writing out bills by hand
  • Wondering at the end of the month if you actually made any money

SweetMargins takes that admin off your plate, so every minute saved goes back into what you love: baking great things and delighting your customers.

By the time you can reply, she might have asked someone else.

With Pro, SweetMargins answers for you in your bakery's name, asks for anything missing, and sends you one short message with the whole order. Reply “yes”, “no” or “make it 3 dozen”, the way you'd text a friend.

And it isn't just a clever reply. It knows your week, so it warns you when Saturday is already busy, and once you say yes the order sits in your list with the date, the customer and what's owed, ready for the shopping list and the invoice.

See how it works, step by step →

A fridge full of finished cakes: black forest, red velvet, pineapple and chocolate, ready for the week's orders

Where your time comes back.

The same week, minus the admin. Tell it something once, like a price, a customer or a date, and it's remembered and joined up for you.

  1. Monday

    “Could you do a two-tier vanilla cake for the 5th?”

    The old way

    Scroll back through three chats to find the date, the flavour and the allergy she mentioned.

    With SweetMarginsSeconds

    Send your order link. Her date, flavours and allergy notes land in your orders, all in one place.

    Three orders on a phone: Jane Cooper, 12 slices of vanilla bean cake, booked; Priya Shah, 12 brownies, waiting; Sarah Mitchell, 24 cookies, done and paid

  2. Monday, a minute later

    What do I charge her?

    The old way

    Guess, or copy whatever the bakery down the road charges.

    With SweetMarginsAbout a minute

    Your recipe already knows: ingredients, box and your time, plus a fair profit. When butter goes up, every price updates.

    The cost breakdown for a vanilla bean cake: ingredients, packaging, your time and other extras come to $20.60, or $1.72 a slice, with a suggested price of $2.86 a slice

  3. Wednesday

    The shop run

    The old way

    Stand in the aisle wondering if there's enough butter at home.

    With SweetMarginsMade for you

    One list of what this week's orders need, minus what's already in your cupboard.

  4. Thursday

    “Did she pay the deposit, or was that someone else?”

    The old way

    A transfer here, cash there, and you keeping it all straight in your head.

    With SweetMarginsOne tap

    Each order shows what's paid and what's left. Tap “received” when money lands. We never take a cut.

    The payments card on an order: $84 total, nothing paid yet, and a button reading Mark $84.00 received

  5. Saturday

    Pickup day

    The old way

    Write out a bill by hand, then wonder at the end of the month where the money went.

    With SweetMarginsOne tap

    A neat invoice in one tap, and a monthly round-up of what you really made.

    A chocolate drip birthday cake topped with strawberries and chocolates, ready for pickupIts invoice: $84 for a two-tier vanilla bean cake, from Sweet Euphoria to Jane Cooper

If you can send a WhatsApp, you can use this.

No setup weekend, no manual to read. Your first recipe takes about a minute.

  1. 1

    Snap a recipe card

    Or paste it from your notes. We fill in the ingredients and amounts for you.

  2. 2

    See your price

    What it really costs you, your time included, and what to charge.

  3. 3

    Share your order link

    Pop it in your Instagram bio. Orders arrive already organised.

  • Works on the phone you already have. Nothing to install.
  • Snap a shopping receipt and your prices update. No typing.
  • Your customers don't need an app or an account.
  • Customers pay you directly. We never touch your money.
Price my first recipeFree, no card needed
A two-tier fairy garden birthday cake with sugar lilies, toadstools and fairy figures

Start free. Upgrade only if it helps.

Everyone gets 7 days of Pro free, no card needed. After that you stay on Free unless you choose to upgrade, and you can cancel anytime.

Know a baker who's struggling with pricing? Invite them and get 1 free month

Free

For getting your prices right and your first orders out the door.

$0 for as long as you like

  • Unlimited recipes, orders, and customers
  • What every recipe costs and what to charge
  • Up to 10 invoices a month
  • Track who's paid and what's owed, by any method, in parts
  • Money-in, money-out reports
  • 5 receipt or recipe imports a month (snap a photo or paste)
  • Up to 10 photos or files, 4MB each
  • 7 days of Pro free when you sign up, no card needed
Start free

Pro

Pays for itself with one extra order a month.

$19 a month

  • Everything in Free, plus:
  • WhatsApp orders written up for you, you just confirm
  • A heads-up by email or WhatsApp before every order is due
  • Ask for deposits, and book orders once they're paid
  • Unlimited invoices
  • Unlimited receipt and recipe imports
  • Unlimited photos and files
  • New orders, low stock, and unpaid invoices in one spot
  • Help first when you need it
  • Cancel anytime, no contracts
Try Pro free for 7 days

Things bakers ask us

Something else on your mind? Ask us directly.

A two-tier pink cake with red sugar roses, piped swirls and silver pearls
Do I need to be good with technology?

No. If you can use WhatsApp, you can use SweetMargins. It runs in your phone's browser or on a computer, with nothing to install, and you can add it to your home screen like an app. A photo of a recipe card or a shopping receipt does most of the typing for you.

Can't I just ask ChatGPT?

For a one-off question, sure. But a chat forgets. It doesn't know what you paid for butter last week, and it won't remind you that Saturday's cake still has no deposit. SweetMargins keeps it all in one place: your real ingredient prices (change flour once and every recipe updates), your orders and dates, who has paid, invoices your customers can open, and an order page they fill in themselves. No retyping everything into a chat each time.

Does it work in my country and currency?

Yes. Choose your currency and timezone (we guess them from where you are), and add the ways your customers already pay you: bank transfer, mobile money, PayPal, a payment link or cash.

Can I stop last-minute orders?

Yes. Set how much notice you need in Settings, and customers can't pick a date sooner than that; they're kindly offered the earliest you can do. If you take rush orders, earlier dates come through as rush orders with your extra fee.

Do you take a cut of my payments?

No. Customers pay you directly, the way they already do, and the money never passes through us. We charge nothing on your payments, on Free or on Pro.

Do my customers need an account?

No. They just open the links you send them: your order page, an invoice or a deposit request. No sign-up and no app.

Is my data safe?

Your recipes, prices and customers are yours. Everything is sent encrypted and stored with established cloud providers, we never sell your data, and you can download your ingredients, recipes, orders and invoices as spreadsheets at any time.

What happens after the free trial?

You stay on Free and nothing is charged. We never ask for a card to try Pro. Upgrade only if it helps, and if a fellow baker invited you, your trial lasts a whole month.

Can I cancel anytime?

Yes, from Settings, in a couple of taps. You keep Pro until the end of the period you paid for, then move to Free with all your recipes, orders and invoices still there.

We built this because our own kitchen table was drowning in spreadsheets.

“After the math, we'd made about four dollars for a full day's work.”
On the wedding order that started SweetMargins
A tray of fruit and sprinkle tarts, wrapped in cling film and ready for pickup
Pink coconut sponge squares, each topped with cream and a glacé cherryRows of sponge squares with chocolate buttercream, sprinkles and a cherry

It started with a tray of tarts for a coworker's birthday. Then a baby shower. Then fifteen orders a month out of a home kitchen, tracked in a notebook, a group chat and a Google Sheet called Orders_FINAL_v3.

One Sunday night we finally added up a wedding order of tarts we'd priced off a competitor's Instagram post: the flour, the butter, the cream, the boxes, three hours of piping.

The bakery software we found was built for shops with a counter and staff. So we built the three things we needed: price a recipe honestly, take the order, send the invoice. We used it for a season of weekend orders before anyone else saw it.

If your kitchen table looks like ours did, it's for you too.

Start freeCheck my prices first

Early days, and you get a say.

SweetMargins is early. There's no wall of reviews here yet, and we're not going to make any up. Here's what we can tell you instead:

  • We used it for our own orders before anyone else saw it.
  • It's free to start, with no card, so you can judge it yourself.
  • Your messages come straight to us, and we read every one.
  • The bakers who join now get to shape what it becomes.

Tell us what you'd change

What's working, what's confusing, or what you wish it did.